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[BOAI] Re: On archiving & Mirroring of Journals by Third Parties
From: Luis Ibanez <luis.ibanez AT kitware.com>
Hi Andras, This post in the "creative-commons-community" mailing list: http://lists.ibiblio.org/pipermail/cc-community/2008-May/003750.html is very relevant to our previous conversation: It is about a thriller novel that was posted online under CC non-commercial license, the text has been community-edited. The book is sold at a web site: http://www.thickerthanbloodthebook.com/purchase.shtml and its PDF file is available for free download at: http://www.thickerthanbloodthebook.com/book1/Thicker-Than-Blood.pdf If you note, the book's second page states: <quote> ------------------------------------------------------ License Copyright 2005,2006,2007,2008 M. A. Newhall, some rights reserved. Please See http://creativecommons.org/licenses/by-nc-nd/2.5/ for the full text of the license. This is version 1.02 of this book. First Edition. The latest version can always be found at http://www.thickerthanbloodthebook.com A printed copy of the book can be purchased from http://www.thickerthanbloodthebook.com/purchase.shtml This book has been community edited. If you find errors of any kind in this text, please email a correction to me at M.A.Newhall AT thickerthanbloodthebook.com Please include: The nature of the error; The chapter number; The page number; A few contextual words; A suggested correction; I will consider all corrections for the next edition. Thank you for your intelligent criticisms. I hope you enjoy the novel. ----------------------------------------------------- </quote> No redistribution restrictions... In fact, the more we redistribute the PDF the more chances does the printed book to be sold. This simply because few people like to read a 220 pages document in a computer screen, specially when it is a novel. Please note that the PDF file is plenty of live links that point back to the book's offical web site: http://www.thickerthanbloodthebook.com/ In marketing, this is called "viral marketing" http://en.wikipedia.org/wiki/Viral_marketing -- For the case of papers, once you have inserted on every PDF page a live-link to your web site, you actuall want to ask readers (strongly encourage them, and even beg them) to re-post online the copies of papers they downloaded from your Journal. This will create multitude of links that point back to your official site, and will raise your Google ranking. [see http://www.google.com/technology/index.html] with the net result of attracting more surfers to your web site and building up the reputation/visibility of the Journal. Best Regards, Luis ---------------------- Luis Ibanez wrote: > > 3) Here is a practical suggestion on how to drive authors > and readers back to your official site: > > As part of the review process or the submission process, > generate a permanent URL for the paper (e.g. like the > handle system used by DSpace), then require the authors > to insert that link in every page of the final PDF version > of the paper (e.g. as a footer in every page). > > The link could say something like: > > "This paper is available free of charge at Journal XYZ" > "in the following link: > "http://www.xys.journal.open.access.org/handle/98731" > > If this is a live-link in the PDF file, then even better. > > In this case, anybody reading the paper from the PDF file > will be referred back to your site. > > You could also require (or at least make very easy for) > authors to use also permanent URLs when citing papers > from your Journal. For example, in the paper itself > add a sentence such as: > > "For citing this paper, please use the following URL" > "http://www.xys.journal.open.access.org/handle/98731" > > > In that way, If I'm citing a paper from your Journal, > I'll be happy to insert that live-link in the references > section of my own paper and enlarge the network of links > that point back to your site. > > This is a bit like the hotmail method of giving email > access for free, and to make every email to be advertisement > for hotmail itself. That is, you can make every paper in your > Journal to be advertisement for your site. In that context, > then, the more the papers from your Journal are redistributed > mirrored, shared, emailed or posted on the web... the more > visible your official journal site will be. > > It will cost you zero $ to get this extra advertisement. > > > Note that this is also the only practical way of building > up your Google ranking. Google will only count (or so we > believe) links that are external to your site. So, it is > in your best interest to have readers and authors posting > online the PDF papers from your journal(if you have inserted > in them the permanent URLs pointing back to your official site). >
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